Australian Graduate School of Management digital view book
A multi-purpose digital platform from which to form relationships with potential individual & organisational participants, the view book (a to-the-point aspiration based prospectus) serves as a website that interested parties can be directed to, a sales tool for one-on-one meetings & an interactive display at information sessions, that can be loaded onto an interactive whiteboard.
User feedback has shown the clear & concise nature of the view book gives potential participants a better, more immediate understanding of AGSM’s offerings. The client has reported greater response rates.
The view book has been set up for scalability: it can be evolved into an intelligent platform where viewers can input their interests, professional background & aspirations so that the view book can generate custom course module offerings, rather than a selection of standard course offerings.
