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Next Gen campus virtual tours

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Image of iPad with virtual tour being displayed

Showcasing a campus using immersive experiences

Recently we partnered with the College of Business and Economics at the Australian National University to develop a …
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Our 2020 student accommodation research project

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A series of icons depicting students, parents, and career advisors who are the key stakeholders in Student accommodation

How do year 12 students really choose Student accommodation?

Working in student accommodation marketing?

We are proud to release the findings of the research project we undertook during 2020 discovering the knowledge of and opinions year 12 students regarding their options for university accommodation.

The …
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Cereal and colleges

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What does cereal have to do with marketing a college?


I have long noticed that breakfast cereal advertising has, for as long as I can recall, made the assumption that every child (or parent for that matter) is obsessed with sport, or will respond …
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Taking the wrong kind of risks

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Walls of silence rarely achieve anything except frustration and mystique.

For a client investing serious money in a substantial rebrand project it is totally understandable if they get an attack of the jitters at some point.

The project becomes even more challenging if they completely …
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Quality design vs take away design

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I can buy a university degree online… but I probably won’t.

Quality design vs take away design

There are similarities between healthy, quality restaurants and unhealthy take away restaurants. Both offer you food when you’re hungry, drinks when you’re thirsty and a place to get …
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Photography for marketing residential colleges

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Handsome photographer with camera in photo studio

Marketing residential colleges needs good photography

When marketing residential colleges, all too often the art of good photography is forgotten. The images that are used don’t convey the important aspects of the college, or what college life is like.

You can fine-tune the message …
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A global strategic brand

Making serious work out of gaming design.

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The Academy of Interactive Entertainment

The Academy of Interactive Entertainment’’s brand was originally conceived in the 1990s & had long been outgrown by AIE’s international reputation & quality of offerings.

Engaging with faculty, staff & students within Australia & the United States, we built a brand fuelled by competitor analysis, language development, colour psychology, photography & design.

Relevant to both the Australian & international market, the brand was effectively deployed across print, digital & social media & brings the brand in -line with AIE’s reputation & student experience.